Dear Readers,
I started reviewing for the free books. I won’t lie. When most avid readers (of modest financial earnings) come to a point where they realize that risky buys can become regretted decisions, reviewing seems to address all issues involved. What’s better than getting free books that may or may not be entertaining? If they bomb, you can perform your duty to fellow readers and warn them to save their $5 to $10. All parties end up happy. Or do they? My time in the reviewing world has revealed a different reality.
Point blank, authors expect positive reviews, publishers expect positive reviews, and reviewing websites expect positive reviews. Of the many reviewing sites I’ve worked at, I’ve yet to hear a power-that-be encourage their reviewers to write more critical, substantial and harsher reviews. Naively, I’ve always wondered why more critical reviews are discouraged; as a reader, I want someone to wade through the ebook crap for me! As a reviewer, I know that writers/publishers use their free copies to barter with review sites. Want banner advertisements? Want more free books? Want a gateway into other areas of paid promotion? Churn out 4 and 5 ratings. Yes, the occasional 3 is sprinkled in to maintain “authenticity”, yet when approximately 80% of the reviews I read are above a 3, I’ve got to ask: can ALL those books really be worth buying?
Now, before anyone admonishes me for a reductive interpretation of reviews, I’ll eliminate the author/promotional element of reviews and skip to the major issue at hand - readers who believe that reviewing actually helps out fellow readers will quickly become disenchanted in their volunteer service. Why? Mainly, most readers barely glance at reviews let alone invest their purchases on them. Most readers pick their new authors, books, and publishers on personal recommendations or lucky chances.
Word of mouth is the most powerful promotional tool any seller can use, and authors would do well to start a newsletter to promote through their readers. Reviews are cute for the website, taglines or to brag about, but the reality is that most readers couldn’t give half a cent what a review says about a book. Most reviewers barely read reviews; as a reviewer I began to read reviews in order to critique their style. More hardcore readers understand the game that author/publisher sponsored review sites play. (Let’s not fool ourselves that there are erotic review sites out there with the “reader’s” interests in mind. They, too, pander to the most popular publishers and authors.)
Yet, while not a writer for profits myself, I can understand the frustration and hurt that comes from a seemingly harsh, unsatisfactory review from a fickle reader. Author friends complain to me that the ratings don’t correspond with the comments or the summary is not accurate. Did the reader just skim? Probably. With so many writers pumping out short, flimsy stories that are shamefully published, it follows that review sites are pressured to get out these automated 3-5 thumbs up ratings with the same haphazard focus.
For this reviewer, the tediousness of reviewing has begun to impact the joy of ebook reading. Or maybe, the frequency of reviewing has revealed the many horrible published stories. Either way, what I wouldn’t give for a site that tells it like it is, with no holds barred and allows readers to really give critical, articulate reviews of these ridiculous books. Rather than quit reviewing, I’ve decided to fill this void and write what I’d like to read.
I hope someone, somewhere out there in the blogging world, feels me and finds the strength to continue reviewing or reading after reading some Colorful reviews.
Sincerely, Solaine